Our services

Fitness newsletters

These give your members upfront value. They include tips and tricks to help your members progress by improving their diet, lifting, mindset, etc. This engages your members, driving them to achieve results. Engaged members do not cancel memberships.

Inactivity sequences

Think of these like the most important last line of defence. After 7/14/21 days of not coming to the gym, your members aren't motivated. They are out of routine and on their way to cancel their membership if not re-engaged. These emails turn that around and get them back on track.

Onboarding sequences

As a gym owner, you know how hard it is for new gym goers. It probably wouldn't surprise you that 50% of new members quit within their first 6 months. Thats why it's so important to actually show them what to do. We give them routines, teach them how to use machines and more to onboard them seamlessly and make sure they keep showing up.

Our holy trinity of retention emails, bespoke to your members needs

And many more...

The Process:

2) Strategy:

We ask your members what they want and need to succeed in the gym. Then we can strategise and tailor the content of your emails accordingly.

3) Approval:

After we have developed our strategy, we consult you on our approach, ensuring that our ideas are aligned and you get maximum value out of our partnership.

4) Build:

Once we have decided on our approach, we build all automated emails (e.g. inactivity) and fully integrate them with your CRM to ensure your members are supported and engaged.

5) Launch:

Our first newsletter is sent out. Your system is now in full operation with both the automated emails and the value based newsletters live, as your churn rate drops.

6) Improvement:

We track your open rates, click through rates and churn rate to constantly improve every email, whilst you sit back and reap the rewards.

Our complete start to finish system for turning your email list into retained members

1) Audit:

We look at your current churn rate, membership prices and total members to calculate how much you're losing out on and see how we can help. We also give you feedback on your current emails.

Why us?

Analytics

We track your open rates and click through rates, split testing to optimise every email for maximum engagement.

Bespoke

Your email list will be segmented into groups to deliver specific advice, catering to the different needs of your members based on their situations.

Retention focus

Why overspend on acquisition when you could just retain the members you already have?

100% risk-free

We return all of the money that you have spent on us if you don't see results - Guaranteed

"Helped to retain up to 53% of at risk customers (those predicted to churn) in just 60 days."

"80% of at risk customers converted to annual memberships."

The Results?

“Member emails lift engagement by 40%, improve retention by 25% and helps to drive 20% more upsells.”

Ready to drop your churn?

Transform your marketing from solely lead generation to customer retention

Frequently asked questions

Do you manage all of our emails?

Yes, we do. We send newsletters, inactivity sequences, onboarding sequences, upsells, reminders, announcements, win back flows, goal check ins and more.

How does your service work?

We take over your email list and develop emails that engage your members, helping them in their fitness journeys, reducing your churn rate.

Do you offer any other forms of marketing?

Unfortunately, we only offer email marketing. However, with a solid email retention system in place, other forms of marketing become less essential for the survival of your gym.

How can I contact you?

You can contact us by calling +447464439582 or sending an email to alfie@workoutwrite.com.